“Study Finds Consumers Are Actively Turned Off by Products That Use AI”

https://futurism.com/the-byte/study-consumers-turned-off-products-ai

> When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions

Like I've been saying, we don't need the term "slop". Consumers have decided that "AI" in its entirety is bullshit. And, honestly, they’re right.

Study Finds Consumers Are Actively Turned Off by Products That Use AI

Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.

Futurism

This doesn’t come as a surprise to most, but it definitely is surprising to many managers and consultants, but generative models—what’s being marketed as ‘AI’—are contraindications of quality and value

That is, anything those models do well is likely bullshit, so doing it more and better will make the product worse

The tasks and features generative models excel at were almost always bad ideas to begin with, and anything labelled as “AI” will have more of it

(The are exceptions, but those mostly have to do with conversion tasks of some sort)
All of which is to say that whenever “AI” is mentioned as a feature, then it’s either going to be shoehorned or magnifying something bad. This makes it a fairly reliable indicator of a product being garbage
@baldur What makes me sad about this is surely there are program managers out there winging about "change aversion," or some other reason why it's the users who are wrong.
@baldur I literally cancelled one of my subscriptions because Release Notes mentioned "adding AI features". I only resubscribed once they published a detailed devblog post about what they mean by it and how does it affect (and uses) my data.
@baldur couldn’t agree more. Rarely use Instagram anymore because their AI function makes me want to hurl my phone across the room!
@baldur @mawhrin My 15 year old read your toot over my shoulder and her reaction was “Well yeah.” with a shrug and an eyeroll like it was the most obvious thing ever that AI isn’t all that. Even teens can see through of the hype.

@bjn i always believed the kids (and young adults affecting disinteressment) are fine. 🙂

tell your 15 year old that if they're lucky, they'll become a jaded 50 year old one day, and if they're unlucky, they will face the same fate.

@baldur

@bjn @mawhrin @baldur I've overheard kid telling his friend "ugh, let's not try this game, it has an AI-generated cover page". 😄

His friend was like "so what, what are you on about", so they tried the game anyway. Ten minutes later: "See? Told you it would be garbage. Always with these lazy, mass-producing game creators that won't even make their own cover page."

@bjn @baldur @mawhrin

I suspect it's easy for teens to see through the hype because it isn't aimed at them. This is a grift aimed directly at investors, VCs and executives: at the millionaire and billionaire classes, basically. Those who don't use the service but who do reap the monetary rewards of it being done cheaply and badly are the people being grifted. The rest of us are just collateral damage.

@baldur
"...'Study Finds Consumers Are Actively Turned Off by Products That Use AI'..."

Duh.🙄
AI is the new crypto.
Everybody knows.
https://youtu.be/Gxd23UVID7k?si=ceYydTcuvec6KtNg

- YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

@baldur The bubbles, they are a-burstin'.

@baldur

“Like I've been saying, we don't need the term "slop". Consumers have decided that "AI" in its entirety is bullshit. And, honestly, they’re right."

Utter, utter bollocks.

Per reply to similar inanity:

I trust all those railing against “AI” (and evidently unaware of the range of meanings of the term) are going to decline drugs and medical diagnostics based on related technologies? And stop using GPS route-finding apps? And switch to using raw output from cellphone cameras?

@mmalc @baldur actually, I did switch to raw output from my phone camera (Pixel 7 Pro), because the artifacts from the "AI"-based scaling/interpolation were unbearable. They look fine on-device but as soon as you look at it on a larger screen or zoom in they jump out at you.

@adrake

Akshully 🙄

Certainly there is merit in using RAW in some circumstances, I didn't assert otherwise.

Is everyone railing against AI going to switch to using all-RAW all the time?

I suspect that most people most of the time want to take a snap to share with friends as quickly as possible on other devices, not try to take a serious photo with the greatest post-processing fidelity.

@mmalc sure, I don't really want to be dealing with RAWs either most of the time. But I used to have the option to have it both ways: a good-enough usable shot without weird artifacts and invented details. Now I have to choose between them because some product managers at Google wanted a promotion.

@adrake

Again, you are not "everyone” and your situation doesn't negate my original point.

And not that it's relevant, but:

Worst case I suspect that many who do care about fidelity will be satisfied with setting preferences to take JPEG and RAW versions simultaneously so they can share the former immediately and work on the latter later. YMMV.

@baldur @mmalc Neither navigational systems nor (most) cameras use gen AI which is what’s being talked about. And when drugs will be marketed as „created by AI“ they won’t be trusted by consumers, which is the point of the post.

@melgu @baldur

What a truly bizarre attempt at gaslighting.

There is nothing in the original that specifies generative AI; quite the opposite, the assertion is made to be as broad as possible:

"Consumers have decided that "AI" in its entirety is bullshit. And, honestly, they’re right."

@mmalc @baldur „Slop“ as a term was specifically coined for content generated by „AI“. And if, as the study shows, AI already has such a bad rep, that term is unnecessary. So, yes, we’re talking about Gen AI, since that’s what most of today’s AI is.

@melgu @baldur

Again, ‘”AI" in its entirety’.

Moreover, Generative AI isn't “most of what today's AI is”.

Not worth talking to.

@baldur not surprising, at least on a personal level. I switched from proton to @Tutanota because the former had introduced an AI feature, and I didn't want to be giving my money to that.

@baldur Today i received an email telling me:

Your Team has reached the limit of 10 free credits per month. <product name> AI credits will automatically renew on September 01, 2024.

I don't even have an active account for that product and i wouldn't even know where AI is used there in what context (and i don't care).

Not only they stamp every product with it they also threaten you with the degradation of the product if you don't cough up the buck for it.

So i fully agree with the headline.

@baldur I'm immediately turned off by most AI stuff. It's usually not that good most of the time. Similar to when everyone was pushing Blockchain. I closed out my Kickstarter account because of their push to incorporate Blockchain into the platform. Lots of stuff not getting support from me anymore because of that.
@baldur I know I am. This rush to capitalize on new advancements in tech have unleashed far more negative aspects of tech than they have positives.
@baldur The biggest problem with AI is companies’ push to use it to replace human voices and creativity. The robots are supposed to take away the busywork so we can do art, not the other way around
@baldur Let me make it clear that when used properly, AI can make things easier and more productive.
The current fad, bubble, or whatever you call it has a bunch of folks taking an AI that is still at the toy stage and trying to make it fit everything.
It reminds me of the Caffeine Free 7UP ads a few years back, which today would be replaced by Gluten Free 7UP or Lactose Free 7UP.
Product developers view AI as a sales tool and add to things that have no business having it.
@baldur The two other things that are not being addressed is the massive amount of stolen intellectual property and the massive carbon emissions. These companies are basically vacuuming up data off the Internet and turning it into carbon emissions.
@baldur Yet another case of "who thought we needed a study to tell us water is wet???"