Mastodawn

Jerry on Mastodon Jul 23, 2024

You all should be supporting #Peertube instances more to give your viewers the option to see your videos without ads.

This came in an AdBlock email.

YouTube plays a trump card against ad blockers

#YouTube has unveiled a new tactic to combat ad blockers: "server-side ad insertion," which embeds ads directly into video content. This approach makes it much harder for ad blockers to distinguish ads from the actual video, as both are delivered as a single stream. While ad blockers are currently hamstrung by this method, it is not an obstacle that is completely unsurmoutable [sic].

The new ad delivery method should be seen as part of a bigger picture. Over the past year, YouTube has escalated its anti-ad blocker efforts, starting with pop-up messages and a three-strikes policy threatening to halt video playback. Despite YouTube’s attempts to tighten all the loose screws, ad blockers have adapted but YouTube is likely to throw more wrenches into their works.

This new tactic, though more sophisticated, isn’t entirely new for YouTube, which has used similar methods in its mobile apps. The potential implications are nonetheless significant, particularly for ad-blocking extensions, which struggle more against this technique than standalone apps. The ad-blocking community is not sitting idly by though. We’ve already implemented short-term fixes, and are working on robust strategies to combat YouTube's latest onslaught.

Show thread

damon

@Jerry
How does this benefit creators that make money from their YouTube videos?

Show thread

Jerry on Mastodon Jul 23, 2024

@damon This is for people who want to post videos to social media to share moments or something creative.

Show thread

tallship Jul 23, 2024

Hi Jerry,

I'm glad you asked. Short answer is, instead of losing a relevant percentage of your viewership strictly because they refuse to watch BOTH the ads you yourself include as segments in your videos to promote your paying sponsors, AND the ads that ABC (Google/YouTube) injects midstream through "server-side ad insertion", you can, as the video producer:

- Include copyright/licensing card at the beginning of your videos that use Creative Commons licenses of the *No Derivatives type, superceding anything that Google tries to impose.
- Truncate your videos with prominent links and explanations following a teaser sequence as to how to actually support you as the producer, whether you're monetized or not, by providing them with the links and directing interested viewers to the #FOSS platforms where they can watch the rest of this video uninterrupted along with all your other videos... for free, and without tracking or invasive privacy mining ⛏️ techniques being imposed upon them and included with their video viewing experience.
- You have to be the creator that demands a moral and ethical delivery network that doesn't have your viewers like sheep to a slaughter - which is what you're doing when you are the enabler of evil like Google.

Notwithstanding the fact that most content on open platforms like YouTube is garbage, if you think this is an unworkable business model, then all that means is that you're a lame-o and your videos suck dick because it's the model that works wonderfully for the lions share of producers who actually publish quality material and enjoy huge followings

I hope that helps! Enjoy 🙂

#tallship #Fediverse #PeerTube #business_models #business_products #monetization #content_creation #Video _Production #VoD

⛵

@damon @Jerry