Lady Bryant clothes, print ads, 1960

https://sh.itjust.works/post/21976512

Lady Bryant clothes, print ads, 1960 - sh.itjust.works

Source: Internet archive [https://archive.org/details/1960-advertisement-for-lady-bryant-clothes]

Sizes 38-60?? Damn vanity sizing really did a number on women’s fashion over the decades. (We’re down to “00” sizing… I really don’t know where they plan to go from here)

“Sizes 38-60” probably denotes waist or hip measurement

Modern sizing for ladies’ dresses and pants (00 - 20s) is not a direct measurement

Still not sure what the units would be. 38 cm is tiny. 38 inches is larger than many.