Lady Bryant clothes, print ads, 1960
Lady Bryant clothes, print ads, 1960
“Sizes 38-60” probably denotes waist or hip measurement
Modern sizing for ladies’ dresses and pants (00 - 20s) is not a direct measurement
don’t know where they plan to go from here
They could go “triple zero”, “quadruple zero”, etc., but a better solution would be to scrap multiple zeros and use “-1”, “-2”, “-3”, etc.
The best solution would be to scrap vanity sizing entirely and just use the actual measurements, but ¯\_(ツ)_/¯