Lady Bryant clothes, print ads, 1960

https://sh.itjust.works/post/21976512

Lady Bryant clothes, print ads, 1960 - sh.itjust.works

Source: Internet archive [https://archive.org/details/1960-advertisement-for-lady-bryant-clothes]

Sizes 38-60?? Damn vanity sizing really did a number on women’s fashion over the decades. (We’re down to “00” sizing… I really don’t know where they plan to go from here)

“Sizes 38-60” probably denotes waist or hip measurement

Modern sizing for ladies’ dresses and pants (00 - 20s) is not a direct measurement

Still not sure what the units would be. 38 cm is tiny. 38 inches is larger than many.

don’t know where they plan to go from here

They could go “triple zero”, “quadruple zero”, etc., but a better solution would be to scrap multiple zeros and use “-1”, “-2”, “-3”, etc.

The best solution would be to scrap vanity sizing entirely and just use the actual measurements, but ¯\_(ツ)_/¯