@daringfireball Speeding is a leading cause of road traffic collisions, far too many people flout the law and get away with it, as they think that there are no consequences.

This is very much a soft measure to encourage compliance.

Back in the 80s in the UK many people pushed back on using seat belts, but they’ve saved so many lives over the intervening 40 years, and in 40 years I’ve no doubt that this will be seen in a similar light