Looks like the #fediverse has champions at the Verge;
"But all of this stuff only works if there is a standard, and I’d bet $10 that ActivityPub is going to be that standard. It’s the one that’s overseen by the World Wide Web Consortium, it’s the one with the most momentum, it’s the one Threads is supposedly going to support — it’s just kind of clearly winning."
#DavidPierce, Verge editor-at-large and Vergecast co-host, 2024
https://www.theverge.com/24063290/fediverse-explained-activitypub-social-media-open-protocol