Mozilla is an advertising company now.

This seems completely normal and cool and not troublesome in any way.

Mozilla has acquired Anonym, a [blah blah blah] raise the bar for the advertising industry [blah blah blah] while delivering effective...
https://jwz.org/b/ykVg

Mozilla is an advertising company now

This seems completely normal and cool and not troublesome in any way. Mozilla has acquired Anonym, a [blah blah blah] raise the bar for the advertising industry [blah blah blah] while delivering effective advertising solutions. [...] Anonym was founded with two core beliefs: [blah blah blah] and second, that digital advertising is critical for the sustainability of free content, services and ...

Preemptive subtwit.

Let's say you run a nonprofit animal shelter. And for some reason, some people feel you should be seeing hockey-stick growth, but the donations aren't covering it.

So you decide to start up a side-line of selling kittens for meat.

Then you will inevitably have someone stroking their chin and saying, 'Yes, yes, but how could they afford to stay open if they weren't selling kitten deli slices?"

Some might say -- maybe you aren't an animal shelter any more. Some might say.

@jwz And some people might wonder why an animal shelter even *needs* a CEO, anyhow...