@davidgerard My version of this is putting just the slightest edge in my voice when I say "Oh, you drive a Tesla?" I give it a little twist of pity (like saying 'you drive a Fiat' in the 1980s) and judgment (like saying 'you support David Duke' in the 1990s) that all adds up to a thinly veiled "I would never drive one of those" without being outwardly confrontational. Let's all do a little something to make driving a Tesla socially unacceptable.