What i don’t understand is how fuel efficiency does not seem to be a concern of an average buyer? It is a large factor for me, and I’m proud to have highly efficient car for its class. Are those large trucks somehow more efficient than older, smaller models? Or are average buyers just not concerned with efficiency?

Well not everyone has seen the light of factorio, so i might be over-fixating on efficiency.

The diesel HD trucks can average nearly 20mpg, and the diesel half tons can get almost 30. The gas trucks will get 10-17mpg with good highway tires. Off road tires bring it down to 8-15.

I’m completely in agreement that the people bitching about fuel prices are often the ones driving something like this. My truck is an HD gasser and I pay 4.50 a gallon right now. Sure it sucks, but I have a need for a truck. Other guys just drive them to an office job where a smaller fun car could easily get the job done. In a surprising twist though of just efficiency and aero dynamics my twin turbo V8 sports sedan will pull almost 28mpg on the freeway. Both are not hybrid.

I have definitely said though that I wish there was a hybrid gas HD truck. It makes perfect sense. If I need to run a welder or other high power usage tool I would love to have that capability, while still being able to tow 17k pounds no problem and carry 6 people comfortably. They have already proven it works with the F150 power boost, and that gets almost 28mpg freeway.