YouTube is experimenting with server-side ads

https://lemdro.id/post/9769248

YouTube is experimenting with server-side ads

cross-posted from: https://lemmy.world/post/16462338 >https://fosstodon.org/@sponsorblock/112603139898164385

Friends, for now, my suggestion to you is to use privacy-friendly alternative frontends instead of the official Youtube client.

https://github.com/mendel5/alternative-front-ends?tab=readme-ov-file#youtube

GitHub - mendel5/alternative-front-ends: Overview of alternative open source front-ends for popular internet platforms (e.g. YouTube, Twitter, etc.)

Overview of alternative open source front-ends for popular internet platforms (e.g. YouTube, Twitter, etc.) - mendel5/alternative-front-ends

GitHub

Oh no, please.

Will uBlock still work or will that also break when/if this gets added?

As I understood the ad will be a part of the actual video file you receive but, unlike fixed sponsor integrations, the time itโ€™s shown at will change every time. That is going to be impossible to fix unless there are some exploits
I guess thats what we will have to do. The cats catching up but the mouse will continue to inovate.
Please no, not AI
Whata ur problem with ai? I dont get the hatred. We need good foss models otherwise proprietary crap wins.
Energy efficiency and hallucinations
Energy usage isnt bad its literally what makes shit happen. Hallucinations yeah but its getting better, what does enforcement mean?
Energy usage of AI models is at least 100x higher than other ways of doing most of the tasks (such as calculations and searches), hallucinations will never disappear and enforcement means inability to disable the AI or use most of the features with it being disabled
Iโ€™d argue its a tradeoff for efficiency. Hallucinations are getting better its already better than the average human especially with tool use, self checking and chain of thought. And the whole enforcement thing Iโ€™ve never had that issue sounds like something is only run into on proprietary software and well thats a cluster fuck anyways.
Well if the AI is optional and isnโ€™t the only preinstalled way of doing a certain task, I donโ€™t mind it. Efficiency is still much worse though

I doubt itโ€™ll be impossible as Google will be required by many laws around the world to make it clear if something is an advert, especially in the EU. So there will be a mechanism to know if something in the stream is an advert or not.

Adblockers should be able to adapt but I do think SponsorBlock might be stuffed if users are seeing adverts at different times in the stream.

My guess is that this new mechanism is disadvantageous for analytics
They will also want to block people from skipping the ad. So theyโ€™ll have to provide timestamps, when skipping should be blocked. Maybe those can be somehow extracted.
Thatโ€™s a pretty good idea. As soon as skipping is disabled, start skipping. And stop skipping when youโ€™re allowed to skip again.
That sounds so weird out of context ๐Ÿ˜„
Legally, YouTube has to tell you youโ€™re watching an ad. This means that at least visually somewhere (it could be baked into the video stream, for example), there should be a distinctive pattern that extensions should be able to grab and make the video fast-forward.
If youtube manages to stop fast forwarding, maybe at the very least we could auto-mute, and maybe overlay photos of puppies or something

Bad idea. People would get a negative Pavlovian reaction to puppies after a while.

Imagine walking down the street, seeing a puppy and immediately getting annoyed! Thatโ€™s no way to live, man! ๐Ÿ˜„

Based in my experience it does not work. Ads still play
I guess no more ad-free experience in privacy-respecting clients. Well that sucks but letโ€™s hope it at least wonโ€™t kill them completely
GitHub - mendel5/alternative-front-ends: Overview of alternative open source front-ends for popular internet platforms (e.g. YouTube, Twitter, etc.)

Overview of alternative open source front-ends for popular internet platforms (e.g. YouTube, Twitter, etc.) - mendel5/alternative-front-ends

GitHub
I use LibreTube btw
Libretubeโ€™s DeArrow and Sponsorblock support is very nice and I like its interface very much.
Idk whatโ€™s DeArrow and I donโ€™t use SponsorBlock because itโ€™s not reliable for me lol. What is really good about LibreTube though is the privacy stuff and that it works fine on 8 years old phones
@GolfNovemberUniform @doodle967 for a moment there my eyes saw "Arch" ๐Ÿคฃ๐Ÿคฃ
Suits me. I have a ton of movies and TV shows to catch up to.
Maybe this is healthier ๐Ÿค”

Itโ€™s more complicated, but you can still use crowd-sourcing to recognize the ads. Then use an algo to analyze the ad, frame by frame, and reject that when it shows up.

Itโ€™ll take a bit of time, but their strategy isnโ€™t going to last. Itโ€™s โ€˜arms-raceโ€™ style escalation on a digital front. Eventually, the crowd sourcing will be replaced by AI/ML tools. Ad companies, like google, will always try to fight back, but open-source will always respond. You canโ€™t beat nerds that are intelligent and passionate about not getting fucked.

Next stop: AI generated Ads.
The game be the game, yo.
Already happening, sort of. Google allows companies to upload sets of headlines, images, and descriptions, then Googleโ€™s system mashes them together and tests them to find the best combos. Itโ€™s not full AI, but considering some companies doing this are probably AI-generating the input, itโ€™s getting close. I wouldnโ€™t imagine itโ€™ll be too long until Google does it for you.
AI ad block. The AI watches (or just parses the to the audio transcription) the video before you and can mark when and where to skip from and to. With these 40TOPs machines that could be possible.

When programmers with ADHD/Autism get interrupted from a fixation (like a video), suppressing that interruption, even if unproductive or unimportant, becomes their new fixation.

Iโ€™ve been guilty of this many times, for better or worse.

I feel personally attacked by this comment.

I spent like 8 hours yesterday figuring out how to install viewtube on my NAS because I got the YouTube Adblock warning on my iPad.

Adblockers can still mute and stop the user from seeing the ads with black screen. Advertisers will still be mad.

Reminds me of this post: https://lemmy.world/post/16500440

This will be YouTube in 2025 - Lemmy.World

Ah, Black Mirror ๐Ÿ˜”
This is why Chrome browsers wanted Manifest v3 or whatever- they took away the APIs for extensions to do stuff like that.
It doesnโ€™t affect WebKit or gecko browsers though, or customised Chromium browsers.

Correct. 65% of all human internet traffic is unmodified Chrome.

When Firefox was slow, Internet Explorer was clunky and didnโ€™t render anything correctly, and scrappy upstart with a โ€œDonโ€™t be evilโ€ slogan and great search engine Google came out with a new fast, memory efficient web browser, all us nerds ran out and told everyone โ€œlook! The internet doesnโ€™t suck anymore! Use Chrome!โ€ We were all amazed that we could have like 5 tabs open on our PCs with a whole gigabyte of RAM.

The normies echoed this through time, never unchanging - โ€œmy kid says โ€˜Chromeโ€™ is the good oneโ€. Even when sites started breaking when viewed in other browsersโ€ฆdidnโ€™t we just finish fighting this โ€œstandardsโ€ war? Isnโ€™t this what we destroyed Internet Explorer for?

It was only a matter of time before Google put their foot down and insisted that you canโ€™t have a good experience on YouTube. Its time is coming.
Facebook, Instagram, Threads, Twitter, Telegram, Discord, Reddit. YouTube is literally the last remaining social media app that doesnโ€™t require an account. My real fear is that it will start asking for an account like other social media.
I watch a ton of YT, my experience is fine. Only media subscription thatโ€™s worth it, imho.

If itโ€™s part of the video now, doesnโ€™t that mean we can just fast forward through it?

Because if itโ€™s something explicit in the stream, then ad blockers will just look for that and weโ€™re back to where we are currently.

I guess they could prevent you from doing that by:

  • Creating a timestamp
  • Sending you the ad
  • Refuse to send you the rest of the stream until โ€œNow - Timestamp >= Adโ€™s runtimeโ€
Have some browser extension play the video in the background with ads and notify me once itโ€™s done. In the meantime show some message like โ€œbringing out the trashโ€. Can do better things with my time than watching ads Or something to that effectโ€ฆ ๐Ÿคท
Please drink verification can.
Those controls are disabled during the ad
But then ad blockers would know when controls are disabled
All I can tell you is what I experienced
Wait, you already have embedded ads??
Yep, I guess Iโ€™m in the expirement
Dang, where are you located?

If youโ€™re degoogling, then just do that instead of freeloading on google services and complaining that they either have to monetize your data or shove ads down your throat.

Find a paid service free of any of that. There are multiple out there.

But the users arenโ€™t there. If love all my favourite YouTubers to switch to PeerTube, but they havenโ€™t.