If Apple Intelligence weren’t a thing, I think we’d be talking a lot about the number of times Apple mentioned gaming this year.

It looks to me like they’re genuinely trying to make progress in this area, in a way that they haven’t in all the 20+ years I’ve been a fan.

However, I think it’ll continue to be a slow burn unless they can show top-tier competitive performance at some point (even if it costs a fortune to get it).

#wwdc24

@NateBarham I could burn faster if they work with Microsoft on GamePass…

@NateBarham They're definitely trying more than ever and they do seem to be making some inroads.

They seem to be doing decently by Mac App Store standards too. The top 10 paid games on the store right now are actually not that embarassing anymore!