Carl Gold, PhD@ManningPublications saved the best sale for last: 1/2 off Everything Memorial Day Sunday & Monday (Ok, I know what you're thinking - now your relaxing and not checking social media right? Don't blame me - I'm just an author, not the marketing director 🙄 ) #DataScience #machinelearning #learn2code https://www.manning.com/books/fighting-churn-with-data?a_aid=fight-churn&a_bid=61baa361
Fighting Churn with Data
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data</i> you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.