RmDebArc_5Paying for advertising
spujbironically technically not true
one principle of marketing is the knowledge that the brand actually adds (perceived) value for many consumers, and so they are willing to pay more
“SuPrEmE” somehow did this and created a rabid following over some of the most basic stuff I’ve ever seen. It’s a meme now to just stick their logo on like, a literal brick so it’s suddenly more “desirable.”
Truly boggles the mind.
That is an extreme example of this, yes. Other examples of branding can be much more subtle and deft, e.g. Apple’s product design. It’s not in-your-face but nevertheless it’s present and adds to the consumer experience and perception of value.