Tregg 🤘A lot of products are overspending their innovation budget.
Innovation budget = the limit on cognitive load for having to understand new and unique mental models in your product
Basically... you don't need to innovate on every UI component.
A login should probably just be a login.
A settings page should probably just be a settings page.
Don't innovate on things that aren't worth innovating on. Spend that "budget" where it really matters for the impact you want to have with your product.
David Cantrell 🏏