Irenes (many)May 8, 2024
Apple SVP of marketing, apparently: so our core message should really be that Apple will destroy all the things you love, and sell you a joyless piece of glass to replace them
Show threadIrenes (many)May 8, 2024

sorry, we know this is low-hanging fruit, just, we can't get it out of our head hours later

the horrible part is we don't think they were trying to horrify viewers!

Show threadIrenes (many)May 8, 2024
it's an ad in which musical instruments, fancy cameras, an arcade cabinet, pottery items, representations of well-loved characters, etc are all crushed by a giant press. very detailed videography of each thing being destroyed.
Show threadRoss AndrewsMay 9, 2024
@ireneista I don't like the symbolism either but I don't think they actually crushed anything. It would be very hard to get that footage with actual stuff and an actual press, and it would be much easier to do so with a computer.
Show threadIrenes (many)May 9, 2024

@randrews we're unconvinced - we do in fact think it's likely to be real videography, even if there was fancy editing to make the press look bigger

but, like

they made it very vivid. they show everything in detail. they clearly intended to produce a strong emotional impact ... well, they succeeded

Show threadRoss AndrewsMay 9, 2024

@ireneista Anyway yeah. Hate the symbolism, don't really like the ad as a whole, was unlikely to buy an iPad either way, but almost certain the ad was faked, that's me. :)

(I have an android tablet. I use it for reading PDFs. A faster, thinner, Apple-ier, more-whatever-er tablet would... still display the same PDFs. I could spend the money on board games or lenses instead)

Show threadIrenes (many)
@randrews (makes sense. we used a tablet years ago, but today the only thing we have in that form factor is an eReader)
May 9, 2024 at 2:34amWeb
Show threadRoss AndrewsMay 9, 2024
@ireneista (irony: while having this conversation I very nearly had to give Apple some money; I bumped the desk and my THINK sign fell off a shelf and came half an inch from breaking this laptop. Both laptop and sign are unharmed)