I would like to apologise to all Danes for spilling the beans on this but

Jeans are referred to as "cowboybukser" (cowboy pants) in Danish

By extension, all denim clothes are cowboy-whatever in Danish

As a result of this, my partner's washing machine has a setting that's only labelled "Cowboy"

@anarchiv In cinema, a western movie is called a "cowboy film", the front seats closest to the screen are the "cowboy rows", and so on in Denmark.. perhaps more prominent some years ago.