@brucelawson Ah i remember writing an email at my old company explaining exactly this. That's a bad measure in many cases. Literally the opposite of good.

@bkardell if you can repurpose that email as a blogpost, I'd read it. (I too wrote a similar email in about 2007 but I can only remember the swear words)

@brucelawson I don't have access to emails from my previous employer, but it seemed like pretty obvious stuff to me. We had just done a major/expensive reorganization of a complex site at an online university and they sent an email with all of these stats about how people were on there twice as long. No kidding - you moved everything? They're all probably lost? Is that really a definitive win? Why?

@bkardell That's v similar to the one I sent, in similar circumstances. I recall it made me incredibly popular with that department and management; I trust it had the same effect for you.

@brucelawson @bkardell randomly reminded of my old uni webmaster job, where - after a much needed redesign - our head of marketing asked for stats to show we now get more "hits". i sadly had to show him that we now got about half of the numbers of raw total page views across the entire site, because i had streamlined it to surface important stuff much quicker and flattened the overly convoluted site structure/hierarchy... good times