Jonty WareingApr 11, 2024

"Why am I so tired"

Oh, it's because I stayed up late trying to figure out why a group of Portuguese real-estate agents are keyword-stuffing company names, and why a guy called Neville has spent 22 years creating hundreds of companies that make him look like a judge.

Show threadJonty WareingApr 11, 2024
I just wanted to know what the longest company name was and two hours later I was in the Neville Corporate Universe
Show threadJonty WareingApr 11, 2024
For those who are curious, it is unsurprisingly this one: https://find-and-update.company-information.service.gov.uk/company/04120480
THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAN overview - Find and update company information - GOV.UK

THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAN - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

Show threadUltrasonicMadness (he/him)Apr 11, 2024
@jonty It's so long that it seems to have broken the logic which displays company names on the website - the company's full name according to its incorporation document is "THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAND AND NORTHERN IRELAND UP UNTIL AND INCLUDING THE CURRENT DATE LIMITED"
Show threadJonty Wareing
@UltrasonicMadness The maximum length of a company name is 160 characters, so they just ignored the rest when registering it.
Apr 11, 2024 at 4:05pmWeb
Show threadUltrasonicMadness (he/him)Apr 11, 2024
@jonty I thought there were strict rules about limited companies having "Limited", "Ltd", or the Welsh translations at the end of their names but the truncated name doesn't have that.