Jonty WareingApr 11, 2024

"Why am I so tired"

Oh, it's because I stayed up late trying to figure out why a group of Portuguese real-estate agents are keyword-stuffing company names, and why a guy called Neville has spent 22 years creating hundreds of companies that make him look like a judge.

Show threadJonty Wareing
I just wanted to know what the longest company name was and two hours later I was in the Neville Corporate Universe
Apr 11, 2024 at 12:37pmWeb
Show threadJonty WareingApr 11, 2024
For those who are curious, it is unsurprisingly this one: https://find-and-update.company-information.service.gov.uk/company/04120480
THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAN overview - Find and update company information - GOV.UK

THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAN - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

Show threadPaul Graham RavenApr 11, 2024
@jonty It says absolutely everything about UK governance that, on trying to view that page with a moderately privacy-tuned version of Firefox, I get stuck in a loop where the "about cookies" pages reloads itself over and over again, regardless of what option I pick
Show threadJPApr 11, 2024
@jonty SCOTLAN
Show threadJeremiah FieldhavenApr 11, 2024

@byjp @jonty It's the thing you're required to shout enthusiastically as you pass the Scottish border sign on the A74(M) north

SCOTLAN!!!

Show threadQuantumJumpApr 11, 2024
@jonty This is very reminiscent of the paper in this year's Sigbovik, titled something along the lines of "An empirically proven lower bound for the number of blank pages which will be published by Sigbovik". They of course intend to empirically prove the upper bound as well
Show threadPhil GyfordApr 11, 2024
@jonty The second of those directors has a lot of interestingly named companies. (Not just BOOBS LIMITED.)
Show threadMrs BeanbagApr 11, 2024
@jonty SCOTLAN!
Show threadbenjojoApr 11, 2024
@jonty I was not expecting this to be 23 years old! That's dedication to the cause
Jonty Wareing (@[email protected])

2.27K Posts, 811 Following, 3.27K Followers ยท Accidentally responsible

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Show threadUltrasonicMadness (he/him)Apr 11, 2024
@jonty It's so long that it seems to have broken the logic which displays company names on the website - the company's full name according to its incorporation document is "THIS IS THE COMPANY WITH THE LONGEST NAME SO FAR INCORPORATED AT THE REGISTRY OF COMPANIES IN ENGLAND AND WALES AND ENCOMPASSING THE REGISTRIES BASED IN SCOTLAND AND NORTHERN IRELAND UP UNTIL AND INCLUDING THE CURRENT DATE LIMITED"
Show threadJonty WareingApr 11, 2024
@UltrasonicMadness The maximum length of a company name is 160 characters, so they just ignored the rest when registering it.
Show threadUltrasonicMadness (he/him)Apr 11, 2024
@jonty I thought there were strict rules about limited companies having "Limited", "Ltd", or the Welsh translations at the end of their names but the truncated name doesn't have that.
Show threadXela from AlaskaApr 11, 2024
@jonty looks like the name got cut off, hummm