Rand Fishkin

The NEW V2 of SparkToro is finally here!

https://sparktoro.com/blog/sparktoro-v2-is-finally-here-it-can-do-incredible-things-for-seo-content-marketing-pr-and-ad-targeting/

It can tell you:
- Who visits your website (demographics)
- What they search for
- Which other sites they frequent
- Which social networks they use (and don't)
- Which accounts, podcasts, YouTube channels, & SubReddits they follow

We'd love to hear your feedback—free reports are now open to everyone.

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting. - SparkToro

It's an exciting, relieving, high-anticipation day for all of us at SparkToro. Today's launch—which we call "V2"—is the culmination of more than a year of

SparkToro
Apr 4, 2024 at 6:29amWeb
Show threadJosh WayneApr 4, 2024
@randfish Congrats on the launch!
Show threadRand FishkinApr 4, 2024
@joshwayne thanks Josh!
Show threadWilliam O'ConnellApr 4, 2024
@randfish Do you know where the Datos data actually comes from? I'm looking at their site but all their partner quotes are attributed to "Extension Developer" or "Mobile App Owner" so I can't figure out who their partners actually are or what the opt-in process looks like.
Show threadRand FishkinApr 4, 2024
@williamoconnell they don't share their partners or apps publicly (intentionally as that's part of their comp adv). But I've matched the data up to public filings by companies and analytics packages and can say it's quite accurate.
Show threadWilliam O'ConnellApr 4, 2024
@randfish I'm less worried about the accuracy and more worried about the ethics. "Tens of millions of people have given informed consent to send us their browsing activity" is a tough claim to believe without any supporting details, particularly given the history of vendors making similar claims where the answer turned out to be malware.