A word about all the people I've pissed off with this week's blog post:

https://mastodon.social/@Teri_Kanefield/112187081021199665

(When I woke up this morning, I removed about 25 comments !!)

I wonder if I feel free to write a blog post that I know will anger people because I don't monetize.

I have ads, but it pays a tiny fraction of the cost of maintaining a website and using MailChimp. People might be surprised at how much my blogging venture costs.

A few years ago Substack tried to recruit me . . .

1/

. . . they wanted me to use their site instead of my blog.

The recruiter asked for a video conference and was shocked when I told her that I don't want to monetize.

Several people (including a few friends privately) that the MSNBC outrage has gotten worse.

I offered this theory: During the Trump era these networks thrived because there was an easy target for outrage.

Since then, they've had to rely on baseless rage-inducing speculation.

2/

I think another part is that individuals can monetize so easily.

I remember when I discovered Twitter analytics: It showed me that when I said something disparaging about Trump, my engagement went up.

I was appalled and never looked at Twitter Analytics again.

So many factors in this new world of media encourage posts that outrage people or confirm their biases.

3/

@Teri_Kanefield I remember when I was on Twitter, noticing that the easiest way for me to do big numbers was to respond to a busy thread by a celebrity, and say something banal that flattered people's preconceptions. I'd occasionally do that, more or less lazily, and the tweet would rocket to hundreds or thousands of likes. They weren't my best tweets.

My *good* tweets, the ones I actually thought were insightful or funny, didn't do those numbers.

I didn't like the picture of what I would become if I just rode the wave of the popular tweets.