Twelve years after the death of Steve Jobs, the cracks are starting to appear at Apple
Twelve years after the death of Steve Jobs, the cracks are starting to appear at Apple
There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys (and gals) are eternally fascinating. Behind the Bastards dives in past the Cliffs Notes of the worst humans in history and exposes the bizarre realities of their lives. Listeners will learn about the young adult novels that helped Hitler form his monstrous ideology, the founder of Blackwater’s insane quest to build his own Air Force, the bizarre lives of the sons and daughters of dictators and Saddam Hussein’s side career as a trashy romance novelist.
It’s one thing to make a tool accomplish a task.
It’s another thing to beat the engineers until grandma can operate the tool.
I didn’t like the guy either, and found it funny that his own bullshit killed him in the end, but he did add “value”.
and found it funny that his own bullshit killed him in the end
Which is also what all those people credit him for, the kind of thinking that gets you killed by choosing “alternative medicine” over science. Apple devices make that seem to be a valid approach to the world.
It beats me how they don’t see the irony.
Im not gonna sit here and shill for people like job and musk. But i have to say there is somethkng to be said about steering a ship in the right direction.
Jobs knew how to market the products, and steer the engineers in the right direction.
One thing he always said was that there only needed to be one iphone and one ipad. I recall that the with the ipad he said it was the perfect size and didn’t need alternatives or it would become less functional.
Then he died and the ipad mini was released, as well as the iphone 5c.
In 2012, the year following the iphone 5c and the year of the ipad mini apple lost its global market lead to android.
They diluted the product and confused the market of loyalists and general consumers by releasing multiple versions of their main product and if you ask me, thats when the cracks started to show.
Apple havent had a majority of the global market share for years now.
Jobs knew marketing, but that is about it.
It was Wozniak with the great ideas.
I think what Jobs really understood was that in a world of Ford, people crave a Ferrari.
Making the best be beautiful and accessible is hard, but you do it through focus and intentionality. Jobs, despite his many, many faults did that well.
Why can’t you make the same argument for that dick hole musk? Neither one has any engineering capabilities, and were a non-technical figurehead overseeing people with the actual talents making the technology better.
Jobs may have had an actual design element of input that I doubt musk has, but neither one of them actually improved technology; they have smarter people working for them that can do it. That’s especially true of Jobs with Woz, one of the actual people who improved technology at apple.
I mean, certainly he gets more credit than deserved. But I find it hard to deny the major impact he had. When he was hired back as CEO in the late 90s, Apple already had talented engineers, but there was no coherence or direction in what they were working on, and the next gen OS was never going to happen. Back then, CEO Michael Dell was asked what he’d do if he were in charge of Apple and he said he’d shut it down. Apple was a punching bag in the industry.
Jobs immediately made radical changes at the company, eliminating most of their product line which was superfluous and confusing, shutting down software projects that were “neat” but didn’t fit into a vision, putting them on the path to release OS X (which his company had envisioned and developed the basis for while he was away from Apple), changing their marketing strategy, making the most clear-cut product line I’d ever seen, and turning conference keynotes into must-see TV. And in addition to that he pushed Apple towards the iMac, the iPod and the music store, and the iPhone.
It took amazing engineers and a lot of work and pain to actually deliver these products. And Jobs does get more credit than deserved. But I think he does deserve a lot of credit.
The amount of credit people give Steve Jobs is such a kick to the nuts to all the engineers that designed those products
Try to lead an engineering team and make them all pull the same way and create a high quality, cohesive offering. It’s not as simple as you think. Good engineers should be recognized, but so should actual good leadership and technical vision. Steve’s visions may not always have been hits (and he often struggled with pricing) but it’s undeniable he had vision.
I listened to an interview with Scott Forestall several years back and he discusses the meeting he was in where Steve Jobs basically gave them the idea for the iPhone. He had seen the multi-touch displays, initially just used for very large displays, and also was seeing mobile phones take off at the same time. He was the one who put those two together and told the team to work on it. Sure, the product managers and designers came up with the details of the product and engineers figured out the tech to support it, but without that initial idea and leadership’s support to expend resources on building it, it may not have happened.
There are a lot of companies with bad uninspiring leadership that just ship what everyone else is shipping. Apple under Steve Jobs was trying to innovate.