return2ozmaIt’s just water in a can. How did Liquid Death become a billion-dollar brand?
kintherNever bought it, never will. I don’t understand people sometimes.
pete_the_catApparently their market is recovering alcoholics that want to feel like they’re holding a beer can when they’re out with friends.
They should be trying to break that mental association, not reinforcing it by putting water in a stylish “beer” can. But if they’re making billions in profits I guess they found the niche they want to exploit and ethics are not a hurdle they care about.
EccitazeMy dude, they’re trying to combat the peer pressure effect of someone’s buddies razzing them over drinking a “frou-frou sissy drink” instead of grabbing a cold beer. I know it’s Lemmy, but come the fuck on.