return2ozmaIt’s just water in a can. How did Liquid Death become a billion-dollar brand?
kintherNever bought it, never will. I don’t understand people sometimes.
pete_the_catApparently their market is recovering alcoholics that want to feel like they’re holding a beer can when they’re out with friends.
They should be trying to break that mental association, not reinforcing it by putting water in a stylish “beer” can. But if they’re making billions in profits I guess they found the niche they want to exploit and ethics are not a hurdle they care about.
EccitazeMy dude, they’re trying to combat the peer pressure effect of someone’s buddies razzing them over drinking a “frou-frou sissy drink” instead of grabbing a cold beer. I know it’s Lemmy, but come the fuck on.
You make significant changes by implementing smaller parts over time. The important bit is they’re not drinking alcohol. They can break the association down the line. You should focus more on you and worry less about what others should do :D
Coward