as a young IT with friends who dont know much about IT i have to say that most around 20 use reddit, instagram, … cause its the only thing they know. everyone they know uses them and many of them want likes, …

if they would join the fediverse:

they wouldnt understand how it works. what is a server? why choose an instance? its just too complicated

all their friends dont use the fediverse. they would be alone and have nobody who they can share things to

they would mostly see tech stuff and less in categories they are interested in

none of the people they follow on instagram are here. the cant follow their celebrities, … and see their content

the fediverse still has to less users to be successful worldwide. its growing. and just like facebook in its first years, its growing slow.

=> give it a few more years and get your friends, family & collegues on here and see the fediverse grow