absquatulateThe New Audi A3 Is Amess With In-Car Subscriptions
Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again.
A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.
Assuming there are discounts the folks leasing will use these options.
Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.
Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd.
I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.
People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products.
A leased car with those options 5 years ago didn’t cost you a subscription, and now they will. You want the option to what? Pay more for something that you didn’t have to before?
Again, on both the Toyota and BMW, it was less expensive than purchasing the options. You did pay for them before. They were never free.
Not true. Just think about what you’re saying for five seconds and you’ll realize how absurd it is. If you buy a BMW or a Toyota that has an available heated seat subscription for example, whether you pay for it or not, they installed the heated seats. it doesn’t cost BMW or Toyota a cent for you to use your heated seats, it costs them to install them. You really think that you haven’t already paid for those heated seats that they’ve already installed in the car? Get real.
It is far cheaper to produce a single trim with most of the features. Customization costs money. There is a reason Porsches are expensive.
Multiple seat types is literally buildings and lines they need to construct. It’s the same concept as binning chips.
Even if that were true, that still means that everyone is paying for that one single trim, including all the optional features in it. By paying for the subscription, you’re just paying more money, not less.