Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again.

A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.

Assuming there are discounts the folks leasing will use these options.

Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.

Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd.

I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.

People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products.

People like the option to have already installed equipment just not work if they don’t pay the subscription? Like the car already has the features and the company is saying “we included this equipment in the price of your lease/purchase already but if you’d like to use it you have to keep paying more.”

Even in the case of a lease, this is just anti-consumer bullshit

With BMW and Toyota it was cheaper to sub for 3 years than purchase outright. Yes, that’s an attractive option.