NEW: https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/

Nearly 250K folks saw our research (published Monday) about where traffic referrals originate. Unfortunately, too many had a worrisome takeaway I need to correct: traffic referrals ≠ sources of influence.

More new charts, graphs, & findings in the post.

Where Web Users Spend Time vs. Where Traffic Referrals Originate - SparkToro

"Most of our site's traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too." - An absolutely terrible

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