I just wish folks would understand how much time and energy fascists spend on normalizing, promoting and recruiting for fascists. These dudes ain't got ANYTHING else going on in their lives, they spend all day, every day, trying to figure out how to create more fascists; and there's a metric fuck ton of rich/affluent people willing to help them, and even pay them to do it. Nazis know full damn well "hi we're the SS" won't sell, so they use a whole spread of tactics to inject this shit in public.
This whole project has so many different facets to it, so many different targeted communities; the comparison to cigarettes companies is apt because you've got a wall full of "flavors" and different styles of marketing, but at the end of the day it's all the same product - in this case, fascism/nazism
When people talk about "X to fascism pipeline" this is what they mean; it's an active process designed to drag folks, by their own reactionary dogshit, deeper and deeper till you hit "yay Hitler"