Brand identity, brand loyalty under capitalism, appeals to the reptilian mind, make appeals to emotional psychology of consumers to manufacture illusions of closeness, emotional intimacy.

Just as celebrities manufacture false closeness through Para social relationships of "stanning". Artificial surrogates supplant existing relationships outside of capitalism.

Capitalism, colonialism and all stuctures stemming from it, use various forms of surrogacy combined with psychological tactics, historical and ongoing forms of trauma to disrupt relationships and encourage oppressed ppls to identify with their oppressors.

So much about these colonial systems encourages fractionalization of Indigenous kinship structures. Stealing children (ICWA), family courts. There's a reason "How to read Donald Duck" points out no parents, and US individualism.

Parents and family play a role in developmental psychology and self actualization. Capitalism ruptures and destabilizes these relationships. And replaces with surrogates of colonizer capitalism.

Factor in the role that colonizer patriarchy has in maintaining systems for Insulating wealth acquired through genocide. And it makes sense why Reproductive health is a huge political target.