NEW research: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/

The wait's over. Thanks to the amazing team at https://datos.live, we can finally answer questions about:
- Who sends traffic to the open web (besides Google)?
- How much? Does it go to the long tail, or just the top few sites?
- What's changing?

If this research is valuable to you, I'd truly appreciate amplification (the reach is how I'll justify getting to do more studies like this!)

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro - SparkToro

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible

SparkToro