I hate being told to "shop around". What I want is for the default option to be a good one.

On this point, Cory Doctorow @pluralistic spells out why Google is so awful and why even DuckDuckGo isn't a real alternative.

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/

Pluralistic: You can’t shop your way out of a monopoly (05 Mar 2024) – Pluralistic: Daily links from Cory Doctorow

@johnquiggin @pluralistic For a web searcher, the best alternative I know is, by far, Kagi. Not free, but doesn’t spy on you and doesn’t rely on any third party for its results