Years ago, “everyone knew” Tesla was going to fail, but I knew people who were raving about the first few Model S and bought a “car down payment” worth of shares. By the time it was clear Tesla was going to make it, I had enough to buy a whole car and have some left over. I just bought some Rivian shares and put a $100 deposit on an R2. I’m betting that I can get a free R2 by the time it ships. I also think that if Rivian runs out of money Amazon/Bezos will bail it out/buy it.