China: “Remove all VPNs”
Apple: “Sure thing”

China: “…and podcast apps”
Apple: “Can do boss!”

China: “…and also hand over all iCloud data for our citizens”
Apple: “I mean why wouldn’t we? Here you go!”

EU: “Allow alternate app stores, and do it fairly”
Apple: “Ahhh hell no! This is so unfair you guys are bullies! Malware! Privacy! We have standards! Unlike you we care about our users!”

@rustyshelf China govt has teeth and will destroy Apple's production capacity if they push back. This is a direct threat to their business and thus something called "fiduciary responsibility" kicks in and literally requires their leadership to act in the interest of shareholders

The EU has no teeth. They have no way to hurt Apple enough without producing huge backlash. Once again "fiduciary responsibility" dictates that Apple do whatever they can to maximize shareholder profit, which means pushing back when they know they can

It sucks but until the EU figures out a way to really hold Apple's feet to the fire, the law requires this response

@neatchee @rustyshelf "Let's outlaw every phone without an alternative app store" looks like a good teeth to me.

@zbrando @rustyshelf I'll believe it when I see it. And I expect the next two headlines to read "Apple closing all retail stores across Europe" and then "Consumers outraged over EU's Apple fiasco, demand accountability".

Because consumers don't care about alternative app stores. They just want their phones and laptops.

Apple has insane cash-on-hand and could easily outlast any such embargo, IMO

@neatchee @zbrando @rustyshelf Do you remember Apple switching their phone models to USB-C, starting with iPhone 15, worldwide?

If you believe that was their own decision, for the sake of their customers, you are wrong. They we forced into doing so, by EU's teeth.

If they did not obey, all their phone would have become illegal to sell in the EU. Maybe you think that was just bluff, but Apple did not, which is all that matters.

@elessar @zbrando @rustyshelf There is a huge difference between enforcing a universal technical standard on everyone and dictating what types of software must be available for a device

(Edited to clarify "types of software", not a particular program/app)

@neatchee @elessar @rustyshelf The law will only dictate that the user CAN install another app store and whatever app she/he want. More choice. I don't see Google closing anytime soon because of F-Droid or Samsung Store.
@zbrando @neatchee @rustyshelf I think there is also a ballot screen obligation, to provide the user with an option for their search engine, web browser and software source. But this is not too hard to code, event Microsoft managed to do it a decade ago I think.

@elessar @zbrando @rustyshelf But that's not what this conversation was about. Go back to the OP I replied to. This is about Apple pushing back against the EU when they don't push back against China.

I'm trying to tell you all that it's because the Chinese government has shown to be a far greater potential threat to their business than the EU has, and all anyone wants to talk about is how "it's so easy, and reasonable, and they could just..., they should just ..."

Like, I get it, and I don't disagree, but that is not how businesses are run. Proof is in the pudding, as they say

@neatchee @elessar @rustyshelf
Of course it's harder to bargain with a dictatorship and Apple is bragging more with the EU, but they could choose to exit that market and be fair with the EU. Again, they made their choices.
@zbrando @elessar @rustyshelf No. They can't. If there is internal research showing their current strategy is more profitable then they are literally required by law to continue down this path or expose themselves to lawsuits from shareholders. They don't even have to lose the lawsuits to be screwed. If there are enough of them that don't get thrown out as frivolous, the leadership would crumble just from the legal costs. Remember, it wouldn't be Apple that gets sued in that situation, but the individuals making the decisions
@zbrando @elessar @rustyshelf Also don't forget that their relationship with China isn't just that of OEM and consumer audience. China is where most of their hardware is manufactured. Souring that relationship could cost shareholders billions if they're forced to go elsewhere for manufacturing
@neatchee @elessar @rustyshelf That's a big leverage from China for sure and a good argument to bring back production in the west.

@zbrando @elessar @rustyshelf I agree! But they're not just going to do that for funsies.

Perhaps a good long term strategy for the EU would be to aggressively undercut Chinese manufacturing through subsidy until they have the leverage they want.

Embrace, extend, exterminate is a strategy the EU could model their relationship with Apple on if they wanted. Would just take time and investment