Apple Cancels Work on Electric Car, Ending Decade long Effort

The most recent approach discussed internally was delaying a car release until 2028 and reducing self-driving specifications from Level 4 to Level 2+ technology.

Many employees on the car team — known as the Special Projects Group, or SPG — will be shifted to the artificial intelligence division

https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai

Apple to Wind Down Electric Car Effort After Decadelong Odyssey

Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Bloomberg
It's a classic case of Christensen's "The Innovator's Dilemma". Also, it's REALLY HARD to make a breakout automobile. (Tesla almost did, but screwed the pooch with bad quality control, poor ergonomics, and toxic company culture.) And even if you do, Ford/GM/Toyota/VW will catch up within a decade and eat your lunch. It's why most auto startups seem to be hypercars with a 7-digit price tag—there's a ridiculous profit margin—but production volume is too tiny for Apple to touch.

@cstross I can't say I'm surprised. All the Apple Car rumors made me wonder "where's the value for Apple here and why should they bother?" and I could never figure out an answer that seemed worth the hassle.

Apparently that's true of people inside Apple too.

@wordshaper They *did* have a break out in the watch industry, of all places (Apple Watch went from zero to the world's bestselling luxury watch brand in 12 months flat, knocking Rolex off the top spot) ... but the Watch is a "hobby" project in Apple product terms: I'm still not sure why they went there.
@cstross @wordshaper
I always assumed it was a halo lubricant. I think it works reasonably well for that. The revenues may be incremental, but they firm up commitment.

@FeralRobots @wordshaper Per Statista (not the best site) Apple has sold about 54 million watches from 2015 through 2022. So maybe 60 million by now, at an average price of say $500 (assuming most folks buy the cheap model), that'd be $30Bn, or maybe $4-5Bn/year.

Yes, that's a SMALL product by Apple standards.

@cstross @FeralRobots ...it's entirely possible the Apple Watch exists because Tim Cook runs and was annoyed by how bad fitness trackers were. A petty reason but maybe the case. (And if so I'm good with it, I rather like mine as a fitness gadget)

Possibly they're also taking a long view and just waiting for some new health sensors -- if it ever gets blood pressure or glucose monitoring those sales numbers will get a nice boost.

@wordshaper @FeralRobots Wrist-mounted blood pressure is a non-starter: wrist cuff monitors exist, the accuracy is piss-poor (they depend on height relative to your heart). Non-invasive glucose monitoring would be the killer app, but the FDA just had to post a warning that no such devices exist yet and are licensed ...

https://www.fda.gov/medical-devices/safety-communications/do-not-use-smartwatches-or-smart-rings-measure-blood-glucose-levels-fda-safety-communication

Smartwatches, Rings Claiming to Measure Glucose are not FDA-Authorized

Do Not Use Smartwatches or Smart Rings to Measure Blood Glucose

U.S. Food and Drug Administration
@cstross @FeralRobots Oh, yeah, I know they don't exist now. I'm not sure wrist-mounted BP will *ever* exist, though non-invasive glucose monitoring might one of these days. (Maybe if they get very clever with lasers and such. Maybe)
@wordshaper @FeralRobots I *want* non-invasive glucose monitoring. As about 10% of us will end up with type ii diabetes eventually, that really *is* a killer app for smartwatches—although the flood of GLP-1 agonists hitting the market since Semaglutide (Wegovy/Ozempic/Rybelsus/etc) may render it less necessary.