Charlie StrossFeb 27, 2024

Apple Cancels Work on Electric Car, Ending Decade long Effort

The most recent approach discussed internally was delaying a car release until 2028 and reducing self-driving specifications from Level 4 to Level 2+ technology.

Many employees on the car team — known as the Special Projects Group, or SPG — will be shifted to the artificial intelligence division

https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai

Apple to Wind Down Electric Car Effort After Decadelong Odyssey

Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Bloomberg
Show threadjosh buermann

@cstross

"setting its sights on a fully autonomous electric vehicle with a limousine-like interior and voice-guided navigation"

So they wasted a gazillion dollars on a bunch of stuff that wouldn't work any better in an ICE, aimed at the already thoroughly saturated luxury market segment.

Feb 27, 2024 at 8:25pmWeb