@infobeautiful Yeah, the problem with doing this on most toothpaste brands is that they'd have to have a line that says something like "plastic/refined crude oil/tricks idiots into thinking the toothpaste is magic". Whole industry is based entirely around persuading people that *your* tube of abrasive and fluoride is meaningfully better than someone else's tube of abrasive and fluoride, you can't go around explaining what you're doing.