The Ubuntu project is going all-in on Matrix, it seems. They've set up a governance council to manage the whole thing.
https://discourse.ubuntu.com/t/introducing-the-temporary-matrix-council/41348?u=popey
Introducing the temporary Matrix Council
The Ubuntu Community Council has decided to create a temporary Matrix Council to provide leadership to the Ubuntu Matrix Project while it is getting started. Why? The Ubuntu community is slowly adopting Matrix. This is a deliberate effort to improve our community in a number of ways. Encourage more interaction between the community and Canonical. Encourage more interaction between Ubuntu and neighboring communities such as GNOME, KDE and Fedora. Open up our community to a wider, diverse audi...