Google is starting to limit tracking cookies; marketers are not ready. This increases the need for first party, authenticated engagement sources like #communities and #virtualevents.

WSJ: " Google will start a limited test that will restrict cookies for 1% of the people who use its Chrome browser, which is by far the world’s most popular. By year’s end, Google plans to eliminate cookies for all Chrome users."

https://www.wsj.com/tech/google-is-finally-killing-cookies-advertisers-still-arent-ready-7582fcac?st=b8ezhli6rj8pp6l&reflink=desktopwebshare_permalink