Collaboration optimization, including AI, agents and app integration to collaborative workspaces are upscaling social business. Full report: https://my.idc.com/getdoc.jsp?containerId=US52086525
WayneNH
@waynenh
- 37 Followers
- 146 Following
- 142 Posts
Industry Analyst covering collaboration, communities, virtual events and social at IDC. Recovering marketer, journalist, adjunct, and meteorologist. Frequent photographer. Sharing ≠ endorsement.
Work is becoming more multimodal, more visual and is becoming an AI-enhanced multiplayer quest. Learn more from the new IDC Annual Collaboration Study: https://my.idc.com/getdoc.jsp?containerId=US52086525
Uncertainty is accelerating the virtual event market, and the attendee expectation for a first-class experience. Spoiler: Both communities and experience planning is necessary.
New IDC Study: 72% of businesses see more companies want to collaborate with them; half cannot due to tech reasons. https://www.idc.com/getdoc.jsp?containerId=US51376624 (subscription).
IDC's Annual Collaboration Survey, 2024: Measuring the Collaborative Evolution — North America and Western Europe
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets.
I write about #collaboration and #multimodality. That includes multisensory experiences - and now includes multisensory branding. https://www.axios.com/2024/06/14/multisensory-marketing-mastercard-branding-priceless
Dennis A#Newsmast #Mastodon #SocialMedia
"Later this week, Newsmast will also open up its API to developers, which means your preferred Mastodon app could integrate with Newsmast’s Communities ..."
TechCrunch:
Newsmast brings curated ‘communities’ to the open source Twitter/X alternative Mastodon
"An organization called Newsmast is introducing a new approach to decentralized social media with the launch of an updated version of its Mastodon mobile."
https://techcrunch.com/2024/02/27/newsmast-brings-curated-communities-to-the-open-source-twitter-x-alternative-mastodon/
To my friends, wishing you a year of joy, growth and prosperity this Lunar New Year!
We are about to see significant changes that will alter how we work together more effectively - beyond what AI brings. The rise of multimodal content and visual #collaboration are key elements. I published a new framework on these disruptive changes at IDC : https://www.idc.com/getdoc.jsp?containerId=US51376424
Google is starting to limit tracking cookies; marketers are not ready. This increases the need for first party, authenticated engagement sources like #communities and #virtualevents.
WSJ: " Google will start a limited test that will restrict cookies for 1% of the people who use its Chrome browser, which is by far the world’s most popular. By year’s end, Google plans to eliminate cookies for all Chrome users."
