Inside big beef’s climate messaging machine: confuse, defend and downplay | Beef | The Guardian
https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine
Inside big beef’s climate messaging machine: confuse, defend and downplay

A Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war

The Guardian