Everyone’s hating on this approach but I think it’s nice that we have other options. I’m sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I’ll look into this solution. Thanks!

Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle

I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.

I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.

Someone in Google would have done the research because it’s not a simple case of adblockusers * ad revenue per user