Advertising on Las Vegas Sphere

a 4-hour, 50% share-of-voice buy on Sphere may cost advertisers as much as $450,000, while a “one week flight,” which reportedly gets brands at least 414 minutes of time on screen, clocks in at $650,000

Those numbers—which are apparently inclusive of a 90-second creative spot developed by the venue’s in-house team

#LasVegas #MSG #sphere #marketing #branding #digitalmarkting #OOH #entertainment #technology #tech

https://adage.com/article/marketing-news-strategy/las-vegas-sphere-advertising-how-brands-are-using-giant-digital-billboard/2528351