The European Commission has had enough of Musk's deadbird site -- at least enough to stop paying him for the privilege of swimming in a toxic waste dump -- and people are talking about that.

Which reminds me:

Please don't beat up on people who leave that toxic place, even if you believe, however righteously, that they should have left long ago.

They're doing the right thing now. Thank them, and encourage others to do the same.

https://www.politico.eu/article/no-more-ads-elon-musk-x-twitter-european-commission-tell-staff/

No more ads on Elon’s X, EU Commission tells staff

Ads on Musk-owned social media site risk causing ‘reputational damage’ to the EU, its executive says in internal note.

POLITICO

@dangillmor

Yup. The most important thing is that more people & companies follow suit.

What do folks think is likelier to lead to that: the leavers getting applauded, or becoming the targets of more criticism?

And if you're not in the mood to hand out bouquets (understandable), you can always identify one of the remainer companies, and thrash them for not acting like IBM.

@dangillmor @MattFerrel

No beating up. Just a humongous roll of the eyes, commensurate with the loss of respect that it took them this long. I imagine Maggie The Plumber Haberman is still there, Xcreting.

@dangillmor Unless your target demographic is antisemites or lunatics, no one should be advertising on that site.
Joanna Bryson (@j2bryson.bsky.social)

I entirely support advertising boycotts of X. Twitter is still an important, under-regulated utility, so I do NOT support deleting accounts. This is like urban warfare. All sides should be trying to take back the city with as much of the infrastructure as possible intact, & minimising civilian harm.

Bluesky Social
@dangillmor This is the correct, adult, and responsible thing to do and I endorse this advice. But it's going to be REALLY hard to comply.
@dangillmor There are still *lots* of organisations who have their only channel, or only effective channel, of customer service or tech support on Twitter.

@dangillmor while I agree with the "don't beat up on people", thanking people leaving now is quite gross.

They've literally overlooked the dehumanisation of swathes of the world's population, all so they can keep their social media clout. That is not something to encourage.

Anyone leaving Twitter now has to spend time getting their humanity back in the eyes of people who left the moment the Nazis were brought back to Twitter

@dangillmor it’s honestly embarrassing that the the EU was doing business with them at all, but at least it’s over now. Better late than never I guess.
@dangillmor Omg Dan, I've been saying that for 2 days now. Thank you.

@dangillmor there is actually a dedicated Mastadon instance https://social.network.europa.eu and an EU commision account.

@EU_Commission, what about spending the X ad money on supporting Mastadon development?

EU Voice

EU Voice is the official ActivityPub platform of the EU institutions. With EU Video, it is part of an alternative social media pilot proposed and provided by the European Data Protection Supervisor.

Mastodon hosted on social.network.europa.eu
@dangillmor Good that the EU is fed up, but X is still able to operate within the EU, whereas the infinitely less toxic Threads cannot.

@dangillmor @Gargron
Quote toot needed.

To whom it may concern:
Don’t beat up on people full stop up. Even if they are staying on Twitter. You don’t know them. You don’t know their circumstances. It’s not Elon that brings the value there, it’s their loved ones.

Live and let live. You’re happy here right? Neither of you need that interaction.

I don’t think you can attack people and consider yourself a good person when you can just… not.

@dangillmor

That's why I left X, today.
Reporting a blatantly hate speech with a variety of offenses, means nothing against their community standards.

I'm amazed on how disgusting and wrong it became the former #twitter social media.

@desertplains @dangillmor Congrats on a right decision! But surely you've known this for longer. So, why only now? Curious, perhaps not so much about you as about those companies. Would like to understand the dynamics.
@dangillmor I'm really curious to understand why they thought advertising on there had value. That it was worth the investment. What deals were cut, what the rate card was and what was promised in return, and if it was delivered.
@dangillmor e
Escape from Elon MusX to brighter, greener, more righteous social pastures that promote democracy.
@dangillmor It is finally happening. Major companies are pulling their ad dollars from X. That platform is on borrowed time.
@dangillmor Depends. For _persons_ sure. For _brands_ and _advertisers_ it's definitely a valid question to ask why this particular thing was any worse than all the other racism and fascism he's been promoting.
@dangillmor I only beat those who are still there and not do at least some. crossposting.
That's the main reason I have still an account there.