Disney is planning to launch an NFT marketplace for Star Wars & Pixar characters powered by Dapper Labs, the company behind NBA Top Shot.

I can only imagine that this is someone's good idea from 2021 that got stuck in corporate development hell and took too long to ship.

Sunk cost is a hell of a drug. Instead of reading the room, Disney is really going to launch an NFT marketplace in 2023. 😬

https://www.theverge.com/2023/11/14/23960535/disney-pinnacle-nft-dapper-labs-pin-collecting

Disney Pinnacle will try to revive NFTs with Star Wars and Pixar characters

Disney is teaming up with NBA Top Shot creator Dapper Labs for a new NFT effort focused on trading collectible digital pins. Disney Pinnacle will launch later this year with an app on iOS.

The Verge

@carnage4life Not only that, but sunk cost into something that any normal person who knew a little about it could tell you was dumb *from the start*.

Which is not at all surprising, to be honest.