Tumblr is reportedly on life support as its latest owner reassigns staff

"600+ person-years of effort" have not stopped the site from losing $30M a year.

https://arstechnica.com/gadgets/2023/11/tumblr-is-reportedly-on-life-support-as-its-latest-owner-reassigns-staff/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social

Tumblr is reportedly on life support as its latest owner reassigns staff

"600+ person-years of effort" have not stopped the site from losing $30M a year.

Ars Technica
@arstechnica easy solution: don't ban porn â€‹
@arstechnica Well shit, that's my main social media.
@arstechnica so long, promised ActivityPub support
@arstechnica - would be sad to see it go.
@arstechnica They betrayed their most profitable and consistent users by throwing them off the platform. Every major social media platform is hurting for the same reason: they think they can screw their users over.
@arstechnica
The real story is that Tumblr is, somehow, still online.
@arstechnica shouldn't have axed the porn. Porn is monetizable.
@arstechnica used to love it but now it shows me nothing but crap so oh well.
@arstechnica They should launch tumblr.social and offload this to an open, non-commercial offering for the community...
@tchambers @arstechnica That'd be nice but given the T&S issues I can't see how tumblr going fediverse could actually pay for tumblr going fediverse unless they started charging people money.

@wordshaper @arstechnica

I’m suggesting they spin it out / hand it off to a full Mastodon like volunteer management app funded via donations….

@tchambers @arstechnica Start "the Tumblr Foundation" for it or something? That's an interesting idea, though I would suspect the financials for it would still be extremely challenging at best.
@wordshaper @tchambers @arstechnica Probably not long-term viable, but I do hope that they do follow through with the ActivityPub integration, so, that users there can have a soft transition to the Fediverse where users can get an account on a fedi application but still talk to everyone who hasn't switched over.
@theo @tchambers Doing some integration would be awesome, but I suspect the best anyone can reasonably hope for is a mastodon-compatible export. I know Automattic are a bunch of good people but there's a limit to how much you can spend on dead-ending your project.

@wordshaper @tchambers @arstechnica Admittedly on a much smaller scale, and still early days (practically early *hours*) the pebble.social precedent suggests a couple things:

• the number of people making the move to the fedi will be very limited, at least at first

• but they will be wholeheartedly committed to the keeping the community afloat, hence likely to volunteer for tasks, to donate money, and generally to pump energy into the experiment

@richardgrant @tchambers @arstechnica I'm mostly just thinking the size of the T&S org they'd need, combined with the amount of hardware and bandwidth, to carry off a (presumably skinned) fediverse instance. If they had even 10% of the number of blogs that they do now, that's more than 50M users. T&S costs go up nonlinearly for a while (more users == more CSAM, sadly) and I just dunno how anything even near what tumblr is right now could pay its bills.
@richardgrant @tchambers @arstechnica I'd love to find out, to be sure. Just... from the outside.
@arstechnica Ooof, that's bad news; I know people who will be crushed if the platform disappears.
@arstechnica Some might say it tumblring down

@arstechnica
I'm still a daily Tumblr user...

While I don't think anyone could make a ton of money on the site, it's amazing to me that the site doesn't turn some profit.

@[email protected] Peoples jobs aside every time I read something like this all I can think is why does so much investment money get pumped in to over inflate companies.

Lost count how many time you hear of a small 10 person startup balloons to 1000s on what clearly will always be a flash in the pan for a few years. The companies then end up so staff heavy instead of a few cuts and belt tightening they lay off 4 figure numbers of people. It's what's always put me off tying to get a job in large corp

@[email protected] In large corp your ability and ethic and effort mean nothing. You are a number and can go just like that.