#WeWork was in fact playing a game that has proved dangerous time and again.

Buying long and selling short. That meant buying up huge amounts of long-term #OfficeSpace leases in prime locations and hoping that you can find enough short-term #tenants to cover your own expenses, plus a profit. #AdamNeumann

How WeWork’s founder flew too close to the sun - BBC News
https://www.bbc.com/news/business-67349615