@gwagner 'SMART' goals are important in management - the 'A' stands for 'achievable.' I've always wondered about 'net-zero' advocates because their goal isn't achievable, considering the vast difficulties of converting the entire transportation, electricity, aviation, steel, concrete industries and so on. Why not pick an achievable target, like a 30% reduction by year 2035 - which is sill a HUGE lift? Throw in India, China and Russia, large carbon emitters who are not on a trajectory to reduce emissions at all and accounting for an increasing worldwide proportion- and maybe focusing on them instead of attempting perfection in the western world, where everyone would have to become a vegan, use electrolytically generated hydrogen for aviation fuel or something. I just don't get the perfectionism of the net-zero zealots - I really don't