Stan WiseSep 28, 2023
Matthew Keys

Gannett says its personality-driven reporter roles to cover celebs like Taylor Swift and Beyoncé are part of a broader strategy to drive revenue that will “save local journalism.”

Because, you know, that strategy worked so well for BuzzFeed News, too. https://www.wsj.com/business/media/taylor-swift-beyonce-reporter-applications-a2c827c0

Nearly 1,000 Apply for Taylor Swift, Beyoncé Reporting Jobs: ‘This Is How We Save Local Journalism’

USA Today parent Gannett is sifting through responses from Emmy-award-winning journalists, TikTok influencers and a reporter working at the White House; does Wienermobile experience count?

WSJ
Sep 28, 2023 at 7:11pmWeb