Charlie ChapmanSo last week I realized I had never looked at App Store Connect's Benchmarking tool since I switched @darknoise to subscriptions earlier this spring
Turns out, my conversion rate (App Store impressions/downloads) is pretty bad!
This is sustained over time, so it's not just from the iOS 17 features I've gotten which I would expect to have a quite lower App Store conversion
Although, according to Apple, most of my impressions are coming from "App Store Browse", which I think translates mostly to App Store features and lists?
So maybe that is the primary reason my conversion is so low?
Still, this felt like an opportunity to make an improvement at the top of the funnel. So I started an A/B test in App Store Connect to tweak my product page based on a hunch that the video preview I had in there was pretty bad
All I changed was removing my video preview
4 days later and I have some results! +7% improvement to conversion (with a 98% confidence) simply by removing my video preview 😯
Dominic Hopton@charliemchapman removing the video increased downloads? That’s odd.
@grork yep! And I’m hearing from quite a few people that this is apparently a pretty common result?
Filip Němeček@charliemchapman @grork and I always thought I am missing out by not having a video 😯